Bank of America + Merrill
Over the years, I’ve worked with Bank of America and Merrill on a variety of creative projects that brought their brand voices to life across multiple channels. From campaign to customer-facing messaging, my work helped maintain their trusted voice while continuing to grow their position as leaders in global finance.
Bank of America Private Bank
Bank of America’s Private Bank was looking for a sleek new creative identity. Our team developed a modernized visual and verbal approach—one that reflected the sophistication of its services while appealing to a new generation of clients. My role included writing the script for the promotional video below, as well as creating original copy for print, digital display, and web assets.
Print placements and webpage copy
Original copy I created for Private Bank’s placements in print magazines and newspapers, as well as the copy used across their homepage.
Featured in: The Wall Street Journal, The Atlantic and Golf Digest.
More Bank of America + Merrill work
In addition to the Private Bank work, I’ve crafted original copy that focuses on Bank of America’s offers, recruiting, applications and more.
Below is the recent copy I created for an OOH placement that will be featured on Bank of America’s New York City Bryant Park HQ this summer (2026).
Additional original copy that was featured on display ads and paid social campaigns. These focused on recruitment and getting users familiar with Erica®, Bank of America’s virtual assistant.
